Chelsea FC unveils a sponsorship extension with Cadbury as Official Chocolate Partner. Cadbury’s previous deal as Chelsea’s ‘Official Global Chocolate Partner’ began in 2020 for three seasons until the end of 2022-23.
The deal comes just three days after Cadbury announced its renewal with Manchester United.
Tom Glick, president of business at Chelsea Football Club, said, “After three highly successful years as partners, we are thrilled to extend our relationship with Cadbury.”
“We are proud of the impact that our partnership has had for our fans, both locally and internationally, and we look forward to continuing this work to support small business and our community. Our commitment to amplifying community-driven initiatives starts today, with the inclusion of a Chelsea fan from our deaf community in our renewal announcement,” he added.
Nick Rogers, sponsorship lead, Northern Europe and Mondelez International, said, “We’re thrilled to extend our partnership with Chelsea Football Club. We’ll bring even more exciting products and experiences to our consumers while continuing to make the game more inclusive for all fans. At Cadbury, we’re dedicated to supporting families and fans, and our shared “glass and a half” ethos with Chelsea has never been more important, as we approach our 200th birthday. In the last three years, we’ve supported over 700 businesses and 200,000 fans nationwide, donating millions of pounds worth of sponsorship assets. And we’re only just getting started!”